Impetus – Backing the Best Report

Background
Impetus is a charity and impact‑investor dedicated to transforming the lives of young people from disadvantaged backgrounds by ensuring they get the right support to succeed in school, in work and in life.

Brief
Create a dual-purpose report to celebrate the success of Impetus’s charity partners and demonstrate the impact of their unique support model. The report needed to elevate partner voices, present data with clarity and empathy, reinforce brand credibility, and serve as a reusable template for future publications.

Result
A clean, purpose-driven publication that balances storytelling and data. The design uses structured layouts, consistent typography, and brand colours to guide readers through key themes. Infographics and case studies simplify complex findings while maintaining emotional impact. The result is a compelling, credible report that enhances engagement with stakeholders and positions Impetus as a leader in evidence-based charity support.