Background
The Crown Estate plays a key role in maintaining the UK’s leadership in offshore wind development, contributing to a more sustainable and secure energy supply while driving the fight against climate change. Working closely with industry and stakeholders, The Crown Estate balances competing needs for seabed space, supports marine biodiversity, and helps boost local economies by fostering new jobs and industries.
Brief
To produce a digital brochure communicating The Crown Estate’s approach to direct investment in enabling infrastructure for the offshore wind sector. The brochure should demonstrate The Crown Estate’s interest in supporting infrastructure development through capital investment, encouraging developers to engage with them on potential projects. While primarily aimed at infrastructure developers, the brochure should also serve to raise broader market awareness of The Crown Estate’s role and intent in this sector.
Result
A short, digitally navigable landscape brochure that aligns with The Crown Estate’s new brand guidelines. Designed to WCAG AA accessibility standards, the brochure features a clean, neat layout with striking pull-out statistics and custom iconography to engage the target audience and enhance visual appeal.